FreshBooks: Partnering, Web 2.0 and social networks to find great talent

 

FreshBooks is using US to help THEM find great talent!! 

Partnering with the web-connected world to virally promote their needs is a smart option indeed for FreshBooks, a rising star in the web-based services-on-demand world. Their use of Social Networking tools to find an ace developer for their online billing solutions, and a finder’s fee to those who serve up the winning candidates, seems to be working - they’ve had thousands of views of their video on YouTube alone!

Not only is Mike McDerment (CEO/Founder) using Web 2.0-ishness to push his agenda, he’s using the community!!

To me, this is a no-brainer. I love the fact that FreshBooks is using their blog to find talent, and they’re showing a fun, personal video (hosted on YouTube) to promote the FreshBooks way of life. I’m a huge proponent of SaaS (software-as-a-service), hosted services, and Web/Enterprise 2.0 solutions too, and FreshBooks is using all of these to put the right content out there, for the appropriate audience, so it can be useful, actionable, and valuable.

Great solutions, low barriers to entry, fun and people-friendly tools to explain what they do and actually help people be successful using their stuff…

Wow!! I’m glad I found you. Keep up the great work and let us know how it goes!! I’d love to hear from you re other cool partnering initiatives FreshBook (and others) are running to drive business, communities, and growth.

http://www.youtube.com/watch?v=Ebyj_idJbgc

Thanks! Happy Spring!

Melinda