Chris Brogan on Social Consciousness as part of Social Media
SXSW Flash Panel: Corporations & Social Media on Vimeo on Vimeo
Chris Brogan is one of many who are actively committed to supporting social causes
Chris Brogan has a big voice. He’s a top blogger, marketer, and entreprenuer/innovator around social media. But one thing Chris does, usually in the background, is to support the OTHER kind of social – helping the community and in particular those who need our help.
This partnership with the community represents the best of the web – using our influence, access and personal relationships to drive good. Here, Tyson Foods works to help end hunger, and Chris starts a fascinating panel with a nice, long discussion about Tyson and their great efforts.
As social computing is becoming more and more mainstream, people want to know how it fits into what they’re already doing. The short answer … it helps your audience understand you better and find reasons to like (or not like) you. When it comes time to make a purchase decision, who will be chosen?? The nameless, or those who have made a positive impression on you one way or another??
I’d love to start a list of philanthropic efforts that are supported by people and enterprises. Got some to share?? Post them (and their links here)! Tag them “philanthropy”!
And watch the video – it’s pretty great!!
But in spite of this program, do a little research on Tyson’s labor practices, on how they process food, of the influence of large corporate food production on our food supply and the food chain in general. Get a little education and base your decision on the whole picture. Don’t be fooled by one good deed.
Ron