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Using Outposts & RSS Feeds in Your Media Strategy | chrisbrogan.com

More common sense ideas and tools to get the word out, this time using syndication (pushing content to those who want it) and using outposts in your media strategy.

Using Outposts in Your Media Strategy | chrisbrogan.com.

Social networks are great places to meet new people, to build new business relationships, and to learn about information from non-traditional sources. But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways.

Check out the entire post and nifty video from Common Craft about RSS in Plain English by clicking on the above link.

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