Some great ideas and examples for ’selling’ Social Media to your future champions
Chris Brogan posted some great content today about helping to win over the skeptics and get your Social Media agenda greenlighted.

Adoption, and willingness to invest in new social media-oriented programs, is ramping up slowly, too slowly for me and the projects I’m trying to get off the ground.
I bet many of you are having the same issues.
In an effort to get the corporate sponsorship and commitment required to “green light” SM projects, you need additional resources … ideas, tools and examples of successful SM implementations.
How do you find your champions and equip your mission to be successful?
In my book, proven success stories and shared best practices are some of the surest ways to communicate potential and win over the skeptics. There’s a boatload of both in Chris’s post, “Get on the right side of the Fence”.
photo credit: ScottieT812
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