Flimping to get out the vote

I’m fortunate to live in the wonderful community of Ashland, MA.

I’m also fortunate to work with some pretty amazing technologies that help people work, collaborate, and get things accomplished better, faster, and/or more cost-effectively.

So when I heard that Ashland’s school libraries were in jeopardy if the Prop 2 1/2 override didn’t pass, I knew just what to do to support ‘Keep Ashland Strong‘, the grass roots organization dedicated to getting out the YES vote.

I would enlist the help of talented friends and neighbors to produce an interactive video campaign, based on the FLIMP* platform, to help educate … and hopefully motivate … the community to vote for the override.

Here’s the result. Go ahead!! Launch the FLIMP, learn about the override, and let me know what you think!!

* For those of you who like technology and want to know more, FLIMP stands for Flash Interactive Microsite Platform. It is an amazing way to bring rich media, messages, and calls to action together to enable people to respond immediately to what they have just seen.

To learn more about rich media communications and marketing, please call me at 508.881.1519 or drop me a note at melinda@msmstrategicmarketing.com! Thanks!

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FreshBooks: Partnering, Web 2.0 and social networks to find great talent

 

FreshBooks is using US to help THEM find great talent!! 

Partnering with the web-connected world to virally promote their needs is a smart option indeed for FreshBooks, a rising star in the web-based services-on-demand world. Their use of Social Networking tools to find an ace developer for their online billing solutions, and a finder’s fee to those who serve up the winning candidates, seems to be working – they’ve had thousands of views of their video on YouTube alone!

Not only is Mike McDerment (CEO/Founder) using Web 2.0-ishness to push his agenda, he’s using the community!!

To me, this is a no-brainer. I love the fact that FreshBooks is using their blog to find talent, and they’re showing a fun, personal video (hosted on YouTube) to promote the FreshBooks way of life. I’m a huge proponent of SaaS (software-as-a-service), hosted services, and Web/Enterprise 2.0 solutions too, and FreshBooks is using all of these to put the right content out there, for the appropriate audience, so it can be useful, actionable, and valuable.

Great solutions, low barriers to entry, fun and people-friendly tools to explain what they do and actually help people be successful using their stuff…

Wow!! I’m glad I found you. Keep up the great work and let us know how it goes!! I’d love to hear from you re other cool partnering initiatives FreshBook (and others) are running to drive business, communities, and growth.

http://www.youtube.com/watch?v=Ebyj_idJbgc

Thanks! Happy Spring!

Melinda